Recipe for men
Recipe for men was founded by guys that had a penchant for the ski slopes and an active lifestyle. Jesper Rönnbäck (a former member of the Swedish Olympic Freestyle team), Jesper Matsch, and Mikael Snabb developed their friendship and business partnership through sport during college. Although not a typical topic of conversation, the idea of men’s skincare came up out of necessity. Skiing in most places is usually hard enough with the cold, dry and windy air. The mountain areas of northern Sweden though are only worse as they have some of the harshest climates in the world! Countless hours of skiing and sweating was a skincare disaster – their skin had become severely dehydrated, chapped and lost all elasticity…a recipe for pain and disaster.
